Creatives Against Covid-19 was a global campaign that called on the creative industry to design and donate inspiring posters of optimism, resilience, and hope, raising vital funds for ISPCC Childline and Women’s Aid. The campaign surpassed all our expectations, capturing hearts and minds across the globe. Over 1,000 posters, from over 30 countries, were designed and submitted within 7 days.
The catalyst for Creatives Against Covid-19 was reading two articles. The first from ISPCC Childline reported a 30% increase in vulnerable children seeking help and advice online. The second article was from Women’s Aid who were deeply concerned about the safety of women and children affected by domestic abuse during the pandemic. Social isolation is far more dangerous for women and children living in the reality of abusive relationships. Trapped inside in unimaginable situations without the sanctuary of work, school or friends, we immediately knew we needed to help.
At the height of the pandemic, in a world put on pause, we set about developing the creative brief. To reframe the crisis into something more hopeful and optimistic, we chose the campaign theme ‘Soon’. This moment in our lives would not last forever. Soon we would be reunited with our families and friends. Soon all the things we enjoyed most would resume. Soon, the pieces of our lives would fall back into place.
The campaign quickly became an antidote to bad news, an explosion of colour and creativity, filling hearts and Instagram feeds across the globe with moments of hope, joy, and love. Bringing us together when we had to stay apart.
We’re looking forward to releasing the details of all the money raised for ISPCC Childline and Women’s Aid… soon.
On behalf of our team at RichardsDee, we would like to thank the following without whom this would not have been possible:
ISPCC Childline and Women’s Aid for opening our eyes to what is happening in communities across Ireland, and for their invaluable inputs and guidance on this journey.
Our amazing print partners Hen’s Teeth who worked tirelessly throughout lockdown and always overdelivered.
Our partners at different stages of our journey – RDJ, Dentsu Aegis Network, Point Blank, PML, An Post, Dublin Bus and Guinness Storehouse who brought our vision to life at an exhibition where we can collectively reflect on the power of hope and creativity in a world put on pause.
And to everyone who has purchased a print and in doing so, has helped vulnerable women and children at this difficult time.
Mostly, we would like to thank our 1,280 collaborators from around the world without whom this would not have been possible. You are the single biggest reason this campaign has been a global success. We thank you from the bottom of our hearts for creating meaningful change at a time when people needed it most.