Inspiring the country to have hope and have HeART.
From Monday 18th May, many contributors to Creatives Against COVID-19 will have seen their art prints showcased across Ireland as part of a newly launched campaign facilitated by the marketing service group, Dentsu Aegis Network Ireland.
On behalf of the whole Creatives Against COVID-19 team, we’re delighted to announce that our media campaign ‘Have HeART’ is now live. Over the coming weeks, followers of the initiative will continue to see the campaign in major national newspapers including the Irish Independent, Irish Daily Mail and Sunday World Magazine. The campaign’s out-of-home ads are also visible nationwide in key locations including Dublin’s Heuston station, Dundrum Town Centre, Galway’s Corrib Shopping Centre and Kerry’s Manor West Shopping Centre.
The goal of the campaign is to inspire Irish people to ‘Have HeART’ by purchasing an original art print from the Creatives Against COVID-19 online store. The proceeds from every purchase will be donated equally between ISPCC Childline and Women’s Aid, helping vulnerable women and children affected by the current pandemic.
While the campaign hopes to inspire kindness, goodwill and generosity towards the two charities, the reach of the campaign was greatly amplified with the assistance of our marketing partner, Dentsu Aegis Network Ireland.
“ISPCC Childline is hugely grateful for all of the wonderful support we have received through the Creatives Against COVID-19 campaign. That PML Group are ensuring a captivating out-of-home presence to showcase these uplifting pieces and raise awareness of ISPCC Childline is significant. The generosity of Dentsu Aegis Network Ireland supporting this campaign is really helping to safeguard Childline’s future and making a vital difference for children and young people.”
— John Church, CEO ISPCC Childline
“We are so honoured to be one of the beneficiaries of this wonderful artistic fundraising campaign that has generated such an incredible outpouring of extraordinary, inspiring and beautiful works. The prints allow us to display something in our homes that will remind us in years to come of a time where we were all severely challenged but never lost hope. The support of Dentsu Aegis Network Ireland and PML means increased visibility and sales across the many platforms they are providing free of charge. To all involved – thank you”
— Sarah Benson, CEO of Women’s Aid
Dentsu Aegis Network are the first global marketing services group built for the digital economy. Designed to meet their customers’ needs, they are fueled by an ambition to drive sustainable business growth for clients brands and businesses. They strongly believe that the closer brands get to people, the more likely they are to thrive.
“We are grateful to Dentsu Aegis for their pro bono work on our campaign, securing the media coverage that has brought it to life across the country helping to spread our message of hope and driving sales to our online shop, helping us raise more funds for vulnerable women and children during the current crisis.”
— Celine Dee, RichardsDee
“The team at Dentsu Aegis Network are delighted to assist Creatives Against Covid 19 to fine tune its online presence & digital campaign and courtesy of our media partners, to provide additional fund raising momentum across the radio, print and out of home (poster) mediums. The global and long lasting nature of these wonderful prints will serve as a reminder of this pandemic and the power of creativity to brighten people’s lives while raising much needed funds for Women’s Aid and the ISPCC.”
— Liam McDonnell, CEO, Dentsu Aegis Network
“PML Group alongside Clear Channel Ireland and Exterion Media are delighted to be part of this excellent initiative helping the ISPCC and Women’s Aid by showcasing stunning creative across broadcast digital out of home. The response has been really strong to date given the strategic placement in high footfall locations.”
— Geoff Lyons, Managing Director, PML Group